Cleaning Fairy: A website that brings heartfelt service to customers
A purpose-built homepage that accurately captures the heart and character of this emerging cleaning company, leading to significant customer creation and business growth.
Projektist
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The challenge
Cleaning Fairy (C&V Cleaning Fairy OÜ) is a young and passionate cleaning service founded by one wonderful woman who does her job with full heart and dedication. He needed a website and logo that reflected his sincere and customer-centric approach while creating new business opportunities.
Despite the exceptional quality of service, it was difficult for him to stand out in a competitive market without a professional website. We needed a website that:
- Would reflect sincere and heartfelt customer service
- Communicate clearly the services provided
- Would convey professionalism while maintaining an authentic personality
- Creates real queries and turns web visitors into customers
- Works flawlessly on mobile devices, being easily accessible on the go
- Would be easy to navigate and would make a strong first impression
Our integrated approach
Strategic brand expression
Instead of creating a standard cleaning service website, we designed an experience that truly captures the personality and approach of the founder of Cleaning Fairy. Carefully chosen colors, typography and images create a digital presence that is as warm and inviting as the business owner himself.
Design balances professionalism and personal touch—this is especially important for a service business where trust is key. Each element is designed to support core values: attention to detail, customer focus and sincere care.
Functional clarity
The website is structured in such a way that the services are immediately understandable and visitors are naturally guided to contact:
- Clear and concise service descriptions highlighting all service packages
- Before/After images that demonstrate quality and accuracy
- Simplified contact form to reduce barriers to making a request
- Customer testimonials that build trust through social proof
- Mobile-optimized interface for a seamless experience on the go
Local visibility and SEO
Knowing that local visibility is critical for the cleaning service, we implemented:
- Location-based keyword phrase for services in Tallinn and the surrounding area
- Google Business Profile Optimization
- Local service schema markup
- Mobile Search Optimization
- Visible display of contact information throughout the user journey
Results
The website brought immediate and significant commercial impact to Cleaning Fairy:
- Several major customers were acquired directly through the website in the first months
- Created several new long-term contracts with recurring income
- Increased confidence when meeting with potential clients, the website acts as a professional reference
- Visibility of services expanded beyond the original target market
Customer Feedback
“Just wonderful ❤️ what this one woman is doing while raising her kids 🙏❤️. He puts 100% of his heart into all activities and focuses on the client and what the person wants to convey. I am very happy with C&V Cleaning Fairy and deeply moved by how our website came out — its simplicity is great. ♥️🙏♥️ Just who we are. Many thanks and wings down your back. Highly recommend. ♥️ We always support beginnings ♥️”— Cristelle, owner, C&V Cleaning Fairy LLC
Technical specifications
- Platform:Webflow
- Main functions:Presentation of services, integration of customer testimonials, contact system
- Mobile Optimization:Fully responsive design, touch sensitive elements
- Local SEO:Structured data application, location-based keyword
- Resultaten:94/100 Google PageSpeed score on mobile
Long term impact
In addition to direct customer creation, the work created a sustainable digital foundation for Cleaning Fairy's continued growth. The website has become a central tool in business development: it brings potential customers, builds credibility and helps a young company successfully compete with larger and more well-known cleaning services.
The project shows how much of a difference a well-thought-out website strategy can make to the growth of a small business, creating new opportunities that would otherwise be unattainable without an effective web solution.
Loo Disainiga Mõju
Iga meie projekt on üles ehitatud nii, et see inspireerib, jätab mulje ja viib tulemuste saavutamiseni. Me ei loo ainult ilusat visuaali – meie eesmärk on, et iga disainitegu toetaks eesmärke, tõmbaks tähelepanu ja looks tõelise sideme vaataja või kliendiga.Meie protsess keskendub detailidele, kasutajakogemusele ja loovusele, et iga projekt ei oleks ainult esteetiliselt meeldiv, vaid ka funktsionaalne ja tulemuslik. Olgu tegemist veebilehe, brändingulahenduse või interaktiivse kogemusega – iga samm on läbimõeldud ja suunatud mõju saavutamisele.Võta meiega ühendust, et arutada, kuidas saame koos luua midagi erakordset, mis inspireerib ja toob tõelist väärtust.
Real feedback, real results.
Listen to those we have worked with.
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