Case-Study-Sushi Restaurant
This project was completed as part of Lindsay Marsh's training “The Branding Masterclass — The Entire Brand Design Process”, during which I conducted the entire brand design process from scratch — from strategy and target audience definition to the final visual identity and applications. I chose an imaginary sushi restaurant called SushiClub as an exercise project that combines the elegance of Japanese tradition and modern, playful energy. The goal was to create a brand that would appeal to a youthful and design-conscious audience for whom sushi is an experience, not just food.
